A free assessment includes a look at your current AI visibility alongside the rest of your digital setup.
Signs you need this
- Customers ask ChatGPT or Perplexity for providers like you, and your business is never named.
- Nobody has checked how search engines crawl, index and describe your site since it was built.
- Your service pages are short or vague, so a reader (or an AI tool) can't tell what you do and for whom.
- Search traffic has flattened while the business itself has grown.
- You have SEO plugins or schema markup, but nobody can say what it outputs or whether it is valid.
- A website rebuild is coming and you want it to help visibility, not hurt it.
Why discovery is changing
Zero-click activity, where a query ends without a visit to any website, now accounts for 68% of Google queries, up from roughly 45% a decade ago, according to Similarweb clickstream data in Rand Fishkin's 2026 study. When Google shows an AI Overview, people click a traditional result 8% of the time, against 15% without one, per Pew Research data from March 2025.
Visibility still matters. What has changed is the goal: partly "rank on the page," partly "get cited inside the answer." A technically clean site is the foundation for both.
Technical SEO, AEO and GEO: how they differ
The three overlap heavily, and people often use AEO and GEO interchangeably. We separate them here by where the answer appears.
| Technical SEO | AEO | GEO | |
|---|---|---|---|
| Goal | Be found, crawled and ranked in search results | Be the source quoted in a direct answer or answer box | Be mentioned and cited in AI-written answers |
| What we do | Audit crawlability, speed, redirects and indexing; fix what blocks discovery | Structure pages with clear headings, direct answers, FAQs and linked structured data | Make facts consistent, attributable and reachable by AI crawlers; test across assistants |
| How we measure | Indexing, rankings and clicks in search tools | Whether your pages appear as the quoted source for a fixed question set | Mentions and citations across ChatGPT, Gemini and Perplexity, repeated over time |
What is included
This site runs on the same connected structured-data graph (JSON-LD) we build for clients.
- Technical SEO audit. Crawlability, indexing, speed and redirects. You get a prioritized list of what blocks discovery.
- Structured data. A connected JSON-LD graph for your organization, services and FAQs. Machines can read who you are without guessing.
- Answer-ready content structure. Clear headings, direct answers and real FAQs. Your pages can be quoted accurately.
- AI crawler access. A review of robots.txt and llms.txt. You decide what AI crawlers can read instead of blocking them by accident.
- AI visibility testing. A fixed question set run in ChatGPT, Gemini and Perplexity. You get a baseline and a record of change.
- Reporting. Search performance and AI-visibility results together. You see what moved and what did not.
How it works
The work follows the five phases of the Continuit Methodology.
- Scope and discovery. We audit the site and run the baseline AI test. You give us access to the site and analytics and tell us the questions customers ask.
- Build. We fix technical issues, add structured data and restructure content. You review the copy for accuracy.
- Review and launch. We validate the markup and re-test. You approve the changes going live.
- Managed operation. We monitor, re-test and report. You tell us when services or facts change.
- Graduate as you grow. We widen the scope when the business needs more.
What we do not promise
AI search is changing quickly, and no agency controls it. Even schema markup is no shortcut: Ahrefs tracked 1,885 pages that added JSON-LD and found a small decline on Google AI Overviews (−4.6%) and effects "statistically indistinguishable from zero" on Google AI Mode and ChatGPT. Schema amplifies strong content; it does not rescue weak content. Results cannot be guaranteed.
How this connects to the rest of Continuit
Get Found works best on a fast, clean site, which is what Modernizebuilds. Automate makes sure the inquiries that arrive get a fast reply, and Protect & Optimize keeps the site secure and monitored. To size the opportunity first, try theGrowth Opportunity Calculator.
Frequently asked questions
What is answer engine optimization (AEO)?
Answer engine optimization (AEO) is structuring your pages so a search engine or AI assistant can pull a direct, accurate answer from them. That means clear headings, plain statements of what you do, and structured data that labels the facts. The aim is to be the source quoted in the answer, not only a link beneath it.
What is generative engine optimization (GEO)?
Generative engine optimization (GEO) is the same idea aimed at generative AI tools such as ChatGPT, Gemini and Perplexity, which write an answer and sometimes cite sources. It covers being understood, being named correctly and being cited. Many people use AEO and GEO interchangeably. The work overlaps heavily, and neither can force a tool to mention you.
Do I still need traditional SEO?
Yes. Crawlability, page speed, clean structure and useful content serve both traditional search and AI tools, and an AI tool can only use pages it can reach and understand. AEO and GEO build on technical SEO rather than replace it. Search results also still send visits, although fewer when an AI summary appears above them.
How long does AEO and GEO work take to show results?
We can't quote a fixed timeline honestly. It depends on your site's starting condition, how competitive your customers' questions are, and how AI tools currently describe you. Whether search engines and AI tools change what they show is outside our control. The assessment gives you a starting read before you commit to anything.
How do you measure AI visibility?
We pick a fixed set of questions your customers would ask, run them in ChatGPT, Gemini and Perplexity, and record whether your business is mentioned, cited or described correctly. We repeat the test over time and report the changes. AI answers vary from run to run, so we treat the results as directional evidence, not a score.
Can you guarantee rankings or AI citations?
No. Search engines and AI tools decide what to show, and none of them takes instructions from an agency. Anyone promising a ranking or a citation is overselling. We remove the structural reasons your site might be misunderstood, such as missing structured data or vague pages, and we report honestly on what changes.
Start with the free assessment, or read the full FAQ first.
More answers are in the general FAQ.