Automation ROI calculator
The Automation ROI Calculator estimates how many hours a week your team could get back from manual lead follow-up and data entry, and shows what you pay for automation software today. It is for owners and operations leads weighing automation. Move the sliders and read the result as an illustrative estimate, not a guarantee.
Make.com, Zapier, n8n cloud, or similar workflow automation platforms
Based on the inputs you provided. These are illustrative estimates — actual savings depend on your specific workflows and infrastructure costs.
Your inputs are carried to the contact form in this tab only. Nothing goes in the page address.
The formula, the assumptions and what the result means
Formula. Hours reclaimed per week = (hours on manual lead follow-up + hours on data entry) × the share you think automation could take over. Hours per month = hours per week × 4.33, the average number of weeks in a month.
Worked example. With the starting values (10 hours of follow-up, 5 hours of data entry, 50%): (10 + 5) × 0.50 = 7.5 hours a week, or about 32.5 hours a month.
- The automatable share is your own estimate. The Growth Opportunity Calculator uses a range of 30% to 60% for the same idea.
- The time result is in hours, not dollars. Turning hours into money would need labour costs and close rates we would be guessing.
- The SaaS figure is your current platform fee. It is not a net saving: hosting and engagement costs for a self-hosted setup are not subtracted.
What the result means. It is a baseline for a conversation: roughly how much time a well-scoped automation project could aim to give back. It is not a forecast of what any project will deliver.
Illustrative estimate, not a guarantee. Both sections use only the numbers you enter.
What actually gets automated
Automate Shift, the automation partner in the Continuit Web joint venture, builds the workflows that absorb this work:
- Instant lead qualification with SMS and email sequences dispatched on submission
- 24/7 AI voice agents that answer and book live calendar appointments
- CRM synchronization so records update without anyone retyping them (GoHighLevel; HubSpot / Salesforce on request)
- Automated onboarding, proposal generation, and follow-up sequences
See thefull service lanes.
Frequently asked questions
What does the automation ROI calculator measure?
It measures two things from your own inputs: the hours a week spent on manual lead follow-up and data entry that automation might take over, and the monthly fee you currently pay for automation platforms. It reports hours and a current cost, not profit, revenue or a promised saving.
How accurate is the estimate?
It is only as accurate as the numbers you enter. The automatable share is the biggest assumption, and no calculator can know your workflows. Treat the result as a rough baseline for a conversation, then confirm it against your real processes in an assessment or scoping call.
What automatable percentage should I choose?
If you are unsure, use a modest figure. The Growth Opportunity Calculator assumes 30% to 60% of manual hours are recoverable. Routine, rule-based tasks such as acknowledging inquiries and syncing records suit automation. Judgment calls and sensitive conversations should stay with a person.
Does the calculator store or send my numbers?
No. The calculation runs in your browser. If you choose Talk to a specialist, your inputs are carried into the contact form in this tab only, and you can remove them. They are sent only if you submit that form. Nothing is placed in the page address.
Where to go next
- Automate: the service behind these estimates
- SaaS Savings Calculator: a closer look at software spend
- Own Your Automation Stack: when self-hosting makes sense
- Continuit Web FAQ: answers on scope, pricing approach, timelines, data handling and support.
Ready to see where you stand?
The free assessment takes about five questions and shows where modernizing would help most. Prefer to talk it through? A specialist can help.